The first ever augmented reality iPhone app, designed exclusively for a live exhibition, is being launched in conjunction with this year’s Marketing Week Live (MWL2010) at Kensington Olympia, from 29th – 30th June.

Enabling visitors at MWL2010 to keep up-to-date with real-time feeds, this new app also provides a wealth of practical information on exhibitors and itineraries. With augmented reality geotagging offering detailed information on the best places to grab post-exhibition dinner, drinks and hotels, this iPhone app looks a surefire winner.

Making use of the iPhone camera, and combining image recognition with augmented reality, the revolutionary MWL2010 iPhone app is packed with the latest digital technology. The app’s image recognition function enables visitors to source exhibitors’ Twitter feeds, websites and contact numbers, simply by pointing their iPhone at the exhibitor’s logos.

Augmented reality geotagging comes courtesy of The Hedonists’ Guide, and enables the user to locate local restaurants, bars, clubs and hotels, co-ordinated by the iPhone’s internal GPS to coordinate where the user is in relation to the local amenities. General data is allso on offer to keep the user updated on general show information, Twitter feeds, itineraries, schedules and keynote presentations.

“This app will arm MWL2010 visitors with real-time knowledge of everything going on at Marketing Week Live,” said Mark Choueke Editor of Marketing Week, “and provide them with a fantastically interactive exhibition experience during the two days. Such apps will change the landscape of future exhibitions and we at Marketing Week are delighted to be leading from the front.”

To find out more about MWL2010: To keep up to date with all the news and show updates, follow on Twitter @MWL2010, or visit on Facebook!