Recent figures – combined with a focus on female sexual habits on TV – are leading a media frenzy that claims that not only should sex toys be classified as “gadgets” but that they’re set to be as common as smartphones within 8 years!

Website Lovehoney.co.uk estimates that nearly almost half of the UK population nation owns a sex toy, with global sales of vibrators and other sex toys soaring to £5.5 billion per year. At this rate, the figure will rise £40 billion by 2020!

Despite the fact that these figures suggest that your Sex and the City-mad parents are using dildos and Fleshlights (perish the thought!) it also seems to be a little misleading.

Naturally the figures above are based on averages – after all, there must be a few people out there who consider themselves to be moulded rabbit latex aficionados – so don’t worry about mum and dad getting jiggy with the lube and the Ann Summers catalogue.

After all, they’ve got mobile phones with vibrate settings…

..and as porn star Stoya once begged Apple to develop sex toys (iSex?) it would seem, combined with the phenomenon of cybersex – that this is an area that is set to converge and develop over the coming years…