Consumer research firm NPD has revealed that annual US video game sales have dropped, despite the strong showing of the latest Call of Duty and Halo sequels.

Call of Duty: Black Ops - massive sales couldn't help the games industry in 2012

According to NPD, the overall drop is due to lower sales on less popular titles.

“Despite an overall retail video game decline of 11%, November had the smallest year-over-year decrease we have seen for dollar and unit sales so far this year,” it said in a statement.

“Overall entertainment software units decreased by 15%, however, when comparing the performance of the top five titles from this year to last, we see a rise in unit sales of 5% – games outside of the top five sold less, leading to overall declines.”

On top of this, November 2012 saw fewer releases than the same period in 2011. However, all is not lost – this isn’t the end of digital gaming, despite what some doom mongers might be claiming. NPD don’t include figures for Steam and mobile gaming, while general belt tightening and high unemployment in the USA could of course be contributing. Add to this the recent release of the Nintendo Wii U potentially holding off potential purchases to gauge reception and even the expected release of the new PlayStation and Xbox consoles in 2013, and you can see that it really is business as usual.

After all, Activision reports Call of Duty Black Ops 2 sold over $1bn (£624m; 773m euros) copies worldwide during its first 15 days of release. And hasn’t the way we play games changed anyway?