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New Windows Phone Ad Sneak Peak

Not content with lacing soap operas and other shows with their Lumia phones, Nokia’s flagship Windows Phone, the Lumia 920, plays a leading role in a new TV advertising campaign starring Holly Willoughby (This Morning, Dancing on Ice, Celebrity Juice).

Promoting the phone to busy working Mum’s and highlighting the Kids’ Corner hub is a wise move, however, and if the campaign gets the right audience – namely those watching Willoughby on a weekday morning – then this could certainly prove in Nokia and Microsoft’s favour.

For those Metro naysayers out there, a word in your shell-like. If Windows Phone can gain some good market share, Nokia should be able to survive – something that is in everyone’s best interests. Additionally, if Windows Phone can make a decent stab at the market, perhaps it might inspire Apple to try something different with their tired rows of icons…

Colouring the Sheeple

Are you a fan of the iPhone? Do you upgrade each and every time Apple says you can? Over the years the iPhone has devolved from a stunning piece of hardware into a device that is just “good enough”.

The immense amount of quality software for the platform and the quality of the device build is undeniable – but so is the poor quality of the OS UI, which has now gone a ridiculous five years without any noticeable development.

HTC, Samsung and Nokia all fancy their latest phones as potential iPhone beaters, and Nokia’s current Lumia 920 strategy appears to mock not just the iPhone 5’s single monochromatic release but the people who lap it up time after time…